Change Management Method: ADKAR

One of the most widely used change management models is the ADKAR model, developed by Prosci, a leading research and consulting firm in the field of change management. McCoy's Change Management team has integrated the ADKAR methodology within the Change Management toolkit. Together with SAP Activate, they form the core of our Change Management approach.

The ADKAR model describes the five essential components necessary for individual change: Awareness, Desire, Knowledge, Ability, and Reinforcement.

Bewustzijn verwijst naar het begrip waarom verandering noodzakelijk is en welke impact dit zal hebben op de organisatie en haar medewerkers. Dit is van cruciaal belang om een ​​gevoel van urgentie te creëren en werknemers mee te krijgen in de verandering.

Drijfveer verwijst naar de motivatie voor verandering, die belangrijk is om ervoor te zorgen dat werknemers zich inzetten voor de verandering en bereid zijn de noodzakelijke stappen te ondernemen om deze te realiseren.
Kennis verwijst naar het begrip van hoe te veranderen en wat er nodig is om de verandering te laten plaatsvinden. Dit omvat het trainen en ondersteunen van medewerkers om ervoor te zorgen dat zij over de nodige vaardigheden beschikken om hun rol in de toekomstige situatie effectief te kunnen vervullen.

Vermogen verwijst naar de vaardigheden en middelen die nodig zijn om de verandering door te voeren, inclusief de systemen en processen die nodig zijn om deze te ondersteunen.

Bekrachtiging verwijst naar de voortdurende ondersteuning en versterking van de verandering om ervoor te zorgen dat deze een permanent onderdeel wordt van de cultuur van de organisatie.

Why use the ADKAR model for SAP implementations?

The ADKAR model enables organizations to address the human side of change. During the implementation of SAP S/4HANA, SAP Ariba, or any other digital transformation, the human aspect is often overlooked. However, change is only as good as its adoption, which is why it is essential to differentiate between various stakeholder groups in the change approach. The ADKAR model assists organizations in navigating this human side of change and can be useful in the following ways during digital transformations:

Assess the readiness for change

With the ADKAR model, you can assess the willingness and ability of individuals or groups of stakeholders to adapt to changes. It helps identify potential gaps in understanding between the current state (as-is) and the desired future state (to-be). ADKAR scores lower than 3.0 can be a barrier point and should be closely managed.

Identify phases that require immediate action

By dividing the change into five different phases (Awareness, Desire, Knowledge, Ability, and Reinforcement), the ADKAR model helps organizations identify specific areas that require additional attention. This enables a more targeted and effective change management strategy. For example, a score of 2.2 on Awareness indicates that stakeholders are not sufficiently informed about the upcoming change. To increase the level of awareness, tailored communication is needed, emphasizing the project benefits such as improved efficiency and collaboration.

Tracking progress

The AKDAR model shows that individuals or groups of stakeholders may not progress through the change process at the same pace. It helps to understand in which phase individuals or groups of stakeholders are, and what specific actions or interventions are needed to move them forward.

Change Management and McCoy

Are you engaged in an SAP implementation and want to ensure high adoption? With our Change Management Toolkit, enhanced with the ADKAR model, we offer a powerful approach to change management. We confidently guide your organization through the complexities of a digital transformation. Activities we perform include; developing a strategy for change and vision, stakeholder analysis, setting up a change agent network, change impact analysis, establishing an internal support group post-Go-Live, and implementing E-learning tools for 'life after Go-Live'. Through SAP Best Practice, we follow the activities and milestones in our toolkit from the SAP Activate phases. This makes it immediately clear which element has priority during the different phases of a digital transformation.