In times of change, every word counts

Organizations are constantly evolving. Changes occur at a rapid pace. Consider the implementation of a new system or the modification of work processes. The impact of this is often greater than just learning to work with another system or following a different process. Roles may change, and positions may become redundant. This affects people in their daily work and requires careful communication, at the right time and by the right person. A challenging task to organize well. But your organization doesn't have to face it alone.

From our experience with change management, we know how to address this like no other. Our strength lies in combining communication expertise with knowledge of systems and processes. Your organization can count on us, from drafting an effective communication strategy to creating engaging content and resources. No standard approach or AI-generated texts. In close collaboration, we develop communication that fits the culture of your organization. If desired, we guide the implementation throughout the entire change process.

Communication as a tool for behavior changeOf course! Please provide the text you would like translated from Dutch to English.

With communication, you guide a change. Employees feel engaged, have the information they need to adapt to the change, and know whom to contact if they have questions or concerns. In organizations that have well-structured communication, the effect of this is noticeable.

That is what we strive for; to create a communication culture within every organization that encourages behavioral change. No matter how big or small the challenge is, we aim to make a lasting impact with our communication.

Effect of Structurally Organizing Communication WellOf course! Please provide the text you would like translated from Dutch to English.

If you structure your communication well, it will yield significant benefits for your organization:

  • Improved productivity

  • Lower absenteeism and turnover

  • Higher customer satisfaction

  • Improved innovative capacity

  • Higher adaptive capacity

This requires more than just a compelling story and the use of communication channels and tools. It calls for an integrated approach, involving all disciplines that play a role in this. How do you tackle this step by step?Please provide the Dutch text you would like translated into English.Of course! Please provide the text you would like translated from Dutch to English.

  • Start with a clear analysis

  • Provide direction with a clear vision and strategy

  • Form a Team for Internal Communication

  • Structure and organize processes

  • Develop an effective channels/resources strategy

  • Create engaging content

  • Build the desired communication culture

  • Evaluate the internal communication and make adjustments

Could you use some help with that? In that case, you can count on us. Feel free to contact Linda de Kanter atlinda.de.kanter@mccoy-partners.comOf course! Please provide the text you would like translated from Dutch to English.

Get inspired by Linda's articles on Frankwatching:

How to Integrally Organize Internal Communication for the Best ResultOf course! Please provide the text you would like translated from Dutch to English.

Building a future-proof organization? Focus your efforts on internal communicationOf course! Please provide the text you would like translated from Dutch to English.