BIG Event 2026

NATLAB, Eindhoven_

BIG Event 2026: Set the Scene

Take Control of Your Digital Transformation

The McCoy event about SAP leadership, innovation and digital control

Every digital transformation resembles a film production. There is a script, there are cameras, technology and people on set. But without direction, it quickly becomes unclear who is responsible, where the focus lies and how the story will end.

In June, it is time again for McCoy’s annual flagship event: the BIG Event. The 9th edition, titled “Set the Scene,” revolves around one central question: how do you take control of your digital transformation?

You Are in Control

Being “in control” means taking ownership, maintaining clarity and setting direction. It means not passively following technology trends, but consciously deciding how SAP, data and innovation serve your organisation.

At McCoy, we believe leadership does not only sit at the top. Everyone involved in change plays a role in the bigger picture. From strategy to operations. From IT to business.

Technology evolves rapidly. Control determines the course.

Who Should Attend BIG Event 2026?

This event is designed for professionals and leaders working on digital transformation who recognise questions such as:

  • How do I maintain oversight and control in complex IT landscapes?

  • Do I follow a standard roadmap or innovate beyond it?

  • How do I align technology and people within the same transformation journey?

Take Your Role

The cameras are ready. The script is written. Now it is your move.

Register now for BIG Event 2026:
Set the Scene – Take Control of Your Digital Transformation

Event schedule

Welcome reception and lunch
Welcome
Break
Break
Closing session and drinks

speakers

Peter de Kock

Peter de Kock

Peter de Kock is Filmmaker, Storyteller and Chief Imagination Officer. As a speaker, he gives lectures on innovation, change management, Artificial Intelligence, safety, and creativity.

Jos van Sleuwen

Jos van Sleuwen is a Senior Data Engineer at ASML with over 20 years of experience in translating complex data landscapes into strategic decision-making tools. As a Solution Architect and Lead Developer, he plays a key role in ASML’s Reuse & Repair initiatives, where technology meets circular business models. He strongly believes that success is not just about tools, but about teams that operate as a well-oiled machine. With his human-centric approach, he fosters trust, ownership, and sustainable innovation.

Joep van den Maagdenberg

With over 15 years of experience at Hitachi Construction Machinery Europe, this speaker has grown from commercial roles into a SAP S/4HANA Business Transformation Lead. In his current position, he drives digital transformation initiatives while strengthening collaboration between sales, operations, and IT. His international experience with distributor networks across Europe enables him to translate strategy into tangible business results. He excels at connecting technology and business to deliver sustainable growth and impact.

location

NATLAB in Eindhoven,

Adres: Kastanjelaan, Eindhoven, Netherlands